Comprehensive Copywriting for Holistic Healers + Mental Health Professionals
Helping you reach your ideal clients and grow your business through ethically powerful copy
Welcome!
You’ve made the incredible decision to follow your life’s purpose and help others holistically heal their mind, body, and soul.
But…You’re up at night worrying about how to make the world a better place AND make a living.
You know you need to get your name out there but you struggle with over-the-top marketing and cringey sales gimmicks.
You also want to practice what you preach. How can you take care of yourself and your loved ones when you’re overwhelmed with work?!
I get it. Really.
As a licensed therapist, I intimately know these struggles.
Terms like email sequences, web copy, and SEO were definitely not things we studied in school!
Yet, in this day and age, we need these in order to sustain a successful business.
This is is where I come in.
Through conscientious copywriting and marketing, I’ll help you grow your online presence and connect you with perfect fit clients.
Picture it:
-More time to spend surrounded by people and things you love (hello, lazy days in the hammock!)
-Less worrying if your website is even being seen by anyone
-More fulfillment working with the clients that light you up
-Relief that you can sustainably live the life you love without pinching pennies
Create Connection
Build Trust
Increase Visibility
Establish Expertise
Portfolio
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![An image of a laptop with Michelle Fagan Copywriting in it]()
Home Page Copy
Rachel Duncan Financial Therapy
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Blog Post
5 Types of Thinking That Make Your Anxiety Worse (And 5 Tools to Change Them)!
Overcomers Counseling
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Newsletter
Self-Worth, Self, Love and All of the Above
Brave Embodiment Counseling
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Entire Website
Michelle Fagan Therapy Services
Testimonials
Rachel Duncan, Rachel Duncan Financial Therapy
“I hired Michelle to help me launch my email newsletter, write my email welcome series, improve my website SEO and website copy, do some social media marketing and generally HOLD MY HAND through the process of launching my business. At the beginning, I was so unclear and unsure of my brand, my messaging and how to connect with my audience. Michelle took the time to really get to know my work and my voice. She was a gracious collaborator through many edits and my procrastination. Since she is also a trained therapist, her patient, non-judgemental style really helped me get over the fear of being seen. I highly recommend Michelle for marketing and copywriting!”
Services and Rates
Website Copy Packages
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Brand Messaging, Keyword Research, Website Copy (Home, About, + Services Page), 4 Hours of SEO
$2120
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Brand Messaging, Keyword Research, + Website Copy for two pages of your choice
$1200
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Two 2-hour meetings, Ideal Client Inventory, Market Research, Business Pillar Development
$500
Single Website Copy Services
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Review current website, Identify potential growth points, develop a personalized DIY action plan
$300
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Review of current website + brand messaging, research high ranking keywords, provide a document with keyword recommendations for each website page
$250
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May include: Site Audit, Keyword Optimization, Meta Descriptions, Alt Text for Images, Etc.
$125/hr
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Home Page: $250
About Page: $200
Services Page: $420
Individual Copy Services
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Are you trying to convince people to buy your services RIGHT NOW?
A landing page is an effective way to catch a reader’s attention, convince them they need your services, and encourage them to take action!
$1500
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Email Sequences are kind of like the conversation you have the first time you meet someone:
Who are you? What do you do? What makes you unique?
Over a sequence of up to 6 emails, let your readers get to know you, build trust, and feel connected.
$100/email
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Not only can you show your readers how much of an expert you are, blogs can also build your website’s authority over time and boost your SEO.
$175/post
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Stay in touch with people who want to hear from you!
Share helpful information, create a sense of community, and show them why YOU are the one they should trust with their $$.
$150/newsletter
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Straight-to-the-point captions that capture readers’ attention and grow your audience in a voice that sounds authentic to you!
$75/post
Hello, I’m Michelle!
I’m a licensed therapist turned copywriter/digital marketing pro located in beautiful Denver, CO!
Why would one make this transition, you ask?
Well, in building my website and marketing materials for my own private practice I realized a couple of things.
1) I had NO IDEA what I was doing.
2) Most marketing tactics made me squirm with discomfort
So what did I do? I dug in and learned. I read books, took trainings, scoured software, researched analytics, and so much more.
I made it my mission to learn how to create effective copy for holistic healers without the cringeworthy sales gimmicks.
Because of my background, I take great pride in listening carefully, crystalizing a vision, and creating materials that align with your values.
I know how much you care about making the world a better place. I want to help you reach the people who need you most.
Sound good?
